The story of Ayesha Accessories begins with Ayesha Basit, a graduate of the Indus Valley School of Art and Architecture. Her journey in design started with a thesis that left a lasting mark. The sketch from her final project was chosen as a permanent installation at IVS where it continues to welcome new students to this day. That moment captured not only her talent but also the spark of a vision that would later shape her career.
Ayesha began her professional path at one of Pakistan’s leading fashion houses where she refined her skills before deciding to build something of her own. What followed was the creation of Ayesha Accessories, a brand that introduced a fresh approach to jewellery in South Asia. At a time when the market was dominated by gold and silver often seen as investment pieces or reserved for weddings, Ayesha Accessories broke tradition. Its designs were versatile, expressive and wearable, created to fit into both daily life and special occasions.
This approach quickly caught the attention of the entertainment industry. The brand’s pieces have been worn by leading names in Pakistani dramas, Bollywood films and Coke Studio performances. Each appearance has highlighted the ability of the brand to complement a look while standing out for its originality.
Ayesha Accessories has also collaborated with major names in fashion including the well received Kreate Your Mark with Khaadi project. These partnerships underline the brand’s ability to adapt across platforms whether on runways, stages or screens.
Today Ayesha Accessories attracts customers far beyond Pakistan. From the Middle East to Europe and North America the brand has built a loyal following among clients who value jewellery that feels modern while staying rooted in South Asian artistry.
With every new collection Ayesha and her brand continue to show that jewellery is not confined to tradition. It is about creativity, identity and the freedom to express style in a way that resonates across cultures and generations.
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