Founded in 2016 by brothers Ahmed Ateeq and Haris Ateeq, Haris & Ahmed Couture emerged as a visionary fashion house redefining luxury bridal and couture wear. At the creative helm of the brand is Ahmed Ateeq, the Creative Head, whose academic background and industry expertise have been instrumental in shaping its identity. A former student of the Pakistan Institute of Fashion & Design and MOD’SPÉ Paris (France), Ahmed has also provided his creative services to several renowned fashion brands in Pakistan before co-founding Haris & Ahmed Couture.
The brand was envisioned as a bridge between traditional bridal artistry and modern couture sensibilities. From its inception, zardozi craftsmanship became the hallmark of Haris & Ahmed, setting it apart in Pakistan’s fashion industry. Every creation pays homage to the rich cultural legacy of South Asia while infusing modern silhouettes, innovative cuts, and contemporary elegance.
Over the years, Haris & Ahmed Couture has expanded its offerings from semi-formals to luxury formals and exquisite bridals, making its mark both locally and internationally. Today, the label is celebrated for its dedication to sophistication, craftsmanship, and timeless elegance, with each piece meticulously handcrafted to reflect artistry and precision.
At its core, Haris & Ahmed Couture believes that fashion is not just clothing—it is an expression of individuality, confidence, and style. By blending classic couture techniques with modern trends, the brand continues to inspire brides and fashion enthusiasts, creating ensembles that celebrate life’s most cherished moments with grace and grandeur.
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