Founded in 2016 by brothers Ahmed Ateeq and Haris Ateeq, Haris & Ahmed Couture emerged as a visionary fashion house redefining luxury bridal and couture wear. At the creative helm of the brand is Ahmed Ateeq, the Creative Head, whose academic background and industry expertise have been instrumental in shaping its identity. A former student of the Pakistan Institute of Fashion & Design and MOD’SPÉ Paris (France), Ahmed has also provided his creative services to several renowned fashion brands in Pakistan before co-founding Haris & Ahmed Couture.
Inspiration from Ancient Crafts and Architecture
What sets Saad Bin Shahzad apart is his ability to seamlessly blend the old with the new. His designs are heavily influenced by the architectural marvels of the past, from the intricate carvings of Mughal monuments to the geometric patterns of Islamic art. The brand’s collections often feature hand-embroidered motifs, delicate embellishments, and luxurious fabrics that evoke a sense of nostalgia for a bygone era.
The use of rare and vintage textiles is another hallmark of the brand. Saad Bin Shahzad’s team scours the globe to source unique fabrics, often reviving forgotten techniques and crafts. From handwoven silks to antique brocades, each piece of fabric is chosen with care, ensuring that it tells a story of its own.
The Art of Handcrafting
At the heart of Saad Bin Shahzad’s brand is the art of handcrafting. The brand takes pride in its artisanal approach, with each garment being meticulously crafted by skilled artisans. The intricate embroidery, delicate beadwork, and hand-painted details are a testament to the brand’s dedication to preserving traditional craftsmanship. This not only adds a layer of exclusivity to each piece but also supports local artisans, helping to keep ancient crafts alive.
Collections That Tell a Story
Each collection by Saad Bin Shahzad is a journey through time and space. The brand’s designs often draw inspiration from different cultures and historical periods, creating a fusion of styles that is both eclectic and harmonious. Whether it’s a modern take on a traditional shalwar kameez or a contemporary ensemble inspired by vintage textiles, every piece is designed to make a statement.
One of the brand’s most notable collections was inspired by the ancient Silk Road, a network of trade routes that connected the East and West. The collection featured luxurious fabrics, intricate embroidery, and bold patterns, reflecting the cultural exchange that took place along the Silk Road. Another collection drew inspiration from the opulent courts of the Mughal Empire, with rich fabrics, ornate embellishments, and regal silhouettes that exuded grandeur and sophistication.
A Global Appeal
While Saad Bin Shahzad’s designs are deeply rooted in Pakistani culture, they have a universal appeal. The brand has gained a loyal following not only in Pakistan but also internationally, with clients from around the world appreciating the brand’s unique blend of tradition and modernity. Saad Bin Shahzad’s creations have been showcased at prestigious fashion events and have been worn by celebrities and fashion icons, further cementing the brand’s reputation as a leader in the world of luxury fashion.
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